Wausau Paper Unveils New DublNature Line

Wausau Paper Unvails its New DublNature Towel

and Tissue Product Line to the Marketplace


Mosinee, Wis. (BUSINESS WIRE) – Wausau Paper (NYSE:WPP) is proud to announce the launch of its new Green Seal™ certified, DublNature® line of premium, plush, cloth-like towel and tissue products utilizing 100 percent recycled fiber on the Company’s recently completed ATMOS technology-enabled paper machine at Harrodsburg, Kentucky. DublNature products, designed for both comfort and functionality, provide exceptional softness, strength, absorbency and brightness. DublNature is made from high-quality 100 percent recycled fibers and is certified by Green Seal, Inc., as environmentally preferable. DublNature products, and their new upscale packaging, are well suited to a wide range of applications and are targeted at businesses and institutions seeking the finest quality while supporting “green” purchasing initiatives.

“The launch of our new DublNature line of products represents a milestone in capitalizing on a first-of-a-kind technology investment, the largest capital investment in the history of our Company,” commented Henry C. Newell, president and CEO. “Like our engineering and construction team, who delivered our Harrodsburg paper machine under budget, our product design, papermaking, converting and marketing teams are to be congratulated for delivering the new DublNature product family on a much-accelerated timeline.”

Matthew L. Urmanski, senior vice president, Tissue, added, “A significant amount of credit also goes to our highly engaged network of distributors. As our partners, these distributors have played a key role in our assessment of the market opportunity for a broader expression of premium towel and tissue products in the away-from-home market and in the product design process itself. The excitement that exists within our distributor community for these distinctive DublNature products is evident in their positive reactions, as is the anticipation that exists for the launch of our ultimate premium brand Artisan™ later this year.”

“We applaud Wausau Paper for once again showing leadership in sustainability by achieving Green Seal certification for their ATMOS technology towel and tissue products,” said Dr. Arthur Weissman, president and CEO of Green Seal. “Wausau’s application of this new technology not only meets our standard’s stringent performance, health, and environmental criteria — it also gives recycled paper products a look and feel not seen in the away-from-home market.”

Wausau Paper offers a complete line of towel, tissue, wiper, soap and dispensing systems. For more information on Wausau Paper’s complete range of products and services for the away-from-home washroom market, please visit our website at www.wausaupaper.com.

Green Seal™ is a trademark of Green Seal, Inc. in Washington, DC. Used by permission.
ATMOS is a trademark of Voith GmbH in Heidenheim, Germany. Used by permission.

About Wausau Paper:
Wausau Paper produces and markets a complete line of away-from-home towel and tissue products as well as specialty papers for industrial, commercial and consumer end markets. Headquartered in Mosinee, Wisconsin, the Company is listed on the NYSE under the symbol WPP. To learn more about Wausau Paper visit www.wausaupaper.com.

Published May 20, 2013

Source: Wausau Paper

Wausau Paper
 Industry and Customer Contact:
 Younette Sleet, (800) 723-0008 x 7927, 
Director of Marketing Communications
: ysleet@wausaupaper.com,
Corporate, Investor and Media Contact:
 Perry Grueber, (715) 692-2056
, Director Investor Relations: 

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